Three BIG Mistakes People Make Online

Mistake #1

Having no photo!

I cannot count the number of times I have been on a social media site and received a friend request or other information from someone who does not have a photo. My first thought is “Who is this anonymous silhouette, and why are they sending me a something?” We are visual creatures, and without an image, we have nothing to relate to. There is nothing personal about a standard silhouette, and that is the first impression. By not having a picture, the anonymous person is missing out on the benefit of building a personal brand and influences whether people want to do business with you and trust you, or not.
I have also been to a number of business pages where the about us page has a set of images that do not flow, or they have no images at all. If someone is going to an about page, chances are they want to know a little bit about you, and having a visual aid allows them to get to know you within 1/10th of a second, instead of spending a few minutes reading text about a formless business. Similarly, images that do not flow with the brand of a business shows that you do not really know what you are going to get.

Mistake #2

Using an Old or Over Retouched Photo.

Trust is the forefront of business today. If someone does not trust a business then chances are they are going to take their cash elsewhere. By using an old or overly retouched picture, the viewer is being deceived. The viewer might feel comfortable at first, but as soon as they see that they were lied to about the image, the trust is broken and they start to ask questions like “What else am I being lied to about?”
Everyone is getting older, nobody is fooling anybody about that. People need to stop pretending that they don’t have wrinkles when they smile, and live up to the fact that the years have taught them a thing or two, but at the cost of a few lines.

Mistake #3

Using a Selfie.

Now I’m talking to you. Do you really think you can pull off a great, professional first impression yourself? If you are a professional you need to look like one, so stop holding your iPhone out in front of you, you’re not sending a snapchat. It is up to you to decide what kind of a name you are making for yourself. Hire a professional who can teach you what you need to do to look your best, follow their instruction, and get a high quality professional image for your social media site or website.

1 Comment:
Smity says:
January 14, 2014 Reply

Mike’s work is the very best I’ve seen in Tampa Bay!